Musical America Blogs

Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is your musicianship, and possibly a recording or video. Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about developing your product.

Patrick Laird is a much sought-after cellist and composer/arranger.  He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges.  Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”.  Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

For more about Patrick, go to:
patricklaird.com

Fore more Noted Endeavors videos, go to:
notedendeavors.com

Pulitzer Prize winning composer Kevin Puts talks with Eugenia Zukerman and Emily Ondracek-Peterson of notedendeavors.com about advice for young composers: find out who you are and do that. Tune out the noise. It’s an inspiring segment that all young composers should watch!

Winner of the 2012 Pulitzer Prize for his debut opera Silent Night, Kevin Puts has been hailed as one of the most important composers of his generation. Critically acclaimed for his distinctive and richly colored musical voice, Puts’ impressive body of work includes four symphonies as well as several concertos written for some of today’s top soloists. His newest work, The City (Symphony No. 5), co-commissioned by the Baltimore Symphony Orchestra in honor of its 100th anniversary and by Carnegie Hall in honor of their 125th anniversary, will receive its premiere in Baltimore and New York in April 2016.

For more about Kevin, go to:
kevinputs.com

For more Noted Endeavors videos, go to:
notedendeavors.com

If you hire a publicist, you’ll be the next Yo-Yo Ma, right? In this third installment of the publicist series (Watch Part 1 and Part 2), publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses what you outcomes you can expect when hiring a publicist. Interviewing are Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
http://DOTDOTDOTMUSIC.net

For more about Noted Endeavors, go to:
http://notedendeavors.com

We’ve all wondered, “What exactly does a publicist do?” In this second installment of the publicist series, publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses this with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
http://DOTDOTDOTMUSIC.net

For more about Noted Endeavors, go to:
http://notedendeavors.com

When is the right time to invest in a publicist? Publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses this with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
DOTDOTDOTMUSIC.net

For more about Noted Endeavors, go to:
notedendeavors.com

Rising star composer Mohammed Fairouz talks with Eugenia Zukerman and Emily Ondracek-Peterson of Noted Endeavors about young composers needing to develop a personal, unique voice.

Mohammed Fairouz, born in 1985, is one of the most frequently performed, commissioned, and recorded composers working today. By his early teens, the Arab-American composer had journeyed across five continents, immersing himself in new sounds and experiences. His catalog encompasses virtually every genre, including opera, symphonies, vocal and choral settings, chamber and solo works. His voice as a composer is personal, filled with imagination and surprises.

For more about Mohammed Fairouz, go to:
MohammedFairouz.com

For more about Noted Endeavors, go to:
notedendeavors.com

Joshua Roman speaks with Eugenia Zukerman and Emily Ondracek-Peterson of Noted Endeavors about the importance of artists being well-rounded people.

“A cellist of extraordinary technical and musical gifts” (San Francisco Chronicle), Joshua has exhibited a wonderfully multifaceted career – cellist, composer, artistic director, entrepreneur, TED Fellow. He believes that musicians should follow in the footsteps of great artists such as Casals and Yo-Yo Ma, basing one’s art on well-rounded understanding of the world.

For more about Josh, visit:
http://joshuaroman.com

For more Noted Endeavors videos, go to:
http://notedendeavors.com

As Founder and Artistic Director of the Cooperstown Summer Music Festival, Linda Chesis is always on the lookout for artists to book for the festival. She talks with Eugenia Zukerman and Emily Ondracek-Peterson of Noted Endeavors about what she looks for when deciding which musicians to book.

For more about Cooperstown Summer Music Festival, go to:
http://cooperstownmusicfest.org

For more Noted Endeavors videos, go to:
http://notedendeavors.com

Cellist Wendy Law, founder and artistic director of Classical Jam, talks with Eugenia Zukerman and Emily Ondracek-Peterson of Noted Endeavors about involving entire communities.

Arts advocacy isn’t just about speaking before Congress or requesting support from donors. It is also about artists cultivating their audiences by communicating on levels that transcend the page and the stage. Classical Jam aims to build relationships with audiences outside the concert hall through collaborations with fellow artists, presenters and people living in the community. Wendy Law knows the importance of connecting on a personal level with members of a city or town, engaging with them, having them participate in making music.

To learn more about Classical Jam, go to:
classicaljam.org

To see more Noted Endeavors videos, go to:
notedendeavors.com