Posts Tagged ‘musical america’

Pursuing Two Careers Simultaneously

Wednesday, January 4th, 2012

 

 by Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I am a composer, recently graduated with two Masters degrees, and I have chosen the administrative route for a small and ambitious organization. In your earlier column entitled “Overqualified and Underemployed”, you rightly wrote that many connections can be made working in an administrative position in the field of music. The downside is that (especially in this economy) many administrative jobs are 50+ hours a week, plus additional hours for commuting. The result is little time and energy for pursuing one’s musical craft during the week (and family members have their own ideas about your weekend time). Here’s my question: One disconcerting thing I have heard from multiple sources is that an administrator (I’m an executive director) is not taken seriously as a “real” musician; the implication being that if one is REALLY talented, one wouldn’t need to take a day job. Is this a reality? Not counting academia, are there musicians/composers with good reputations as both? –CS Rusnak

Dear CS Rusnak:

While I am not totally surprised to hear that numerous people have questioned the seriousness of a musician’s commitment and level of accomplishment if they hold a day job, it does seem peculiar both from the point of view of today’s economy and the number of established and renowned musicians who do both, with great distinction. In the case of younger musicians, it should come as no surprise that opportunities don’t always present themselves right out of school and that composers, in particular, who rely on commissions, might need to supplement their income in other ways. My colleague, Kristin Lancino, who is Vice President at G. Schirmer Inc. in New York, tells me that there are four people in her office who work full-time and who are active composers or performers/conductors. If one looks at higher profile administrative positions, one finds Ed Harsh, President and CEO of New Music, USA, himself a composer, and Laura Kaminsky, Artistic Director of Symphony Space in New York, who received a prestigious Koussevitzky Music Foundation-Library of Congress award to write her recently premiered piano concerto for Ursula Oppens. Undoubtedly, these arts administrators find that their day jobs lend an extra dimension to their creative lives, removing them from the potential isolation of a composer’s daily existence and immersing them in the heart of the performing world. Their interaction with music industry colleagues on a daily basis also serves to increase awareness of their creative output. More importantly, their administrative positions afford them opportunities to build new audiences and to mentor and assist young musicians, while possibly giving them exposure. Composer Missy Mazzoli was Executive Director of MATA, an organization committed to helping young composers. Some of today’s most beloved artists have managed to assume leadership roles in arts administration, achieving all of these goals and more, while maintaining a rigorous performing schedule. A towering example is Placido Domingo, founder of the Operalia Competition, who concurrently juggled General Director positions with both the Kennedy Center and the Los Angeles Opera. Musical America’s 2012 Musicians of the Year, David Finckel and Wu Han, show no sign of reducing their busy solo, duo or chamber music performance schedules, while simultaneously lending their brilliant vision and artistic direction to the Chamber Music Society of Lincoln Center, as well as Music@Menlo, which they founded. Hopefully, these examples prove that if one is a REALLY talented musician, one might still want to take a day job (or two), for the sheer joy of sharing one’s experience with others, expanding opportunities for the next generation of performers, and ensuring that the venues in which they will perform will be run with the vision and openness needed to promote those performers’ increasingly innovative and groundbreaking ideas.

To ask a question, please write Ask Edna.

© Edna Landau 2012  

 

Gateways to Jobs in Arts Administration

Thursday, October 20th, 2011

by Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I hope you won’t mind a slightly different question from those you have been answering so splendidly and thoroughly in your excellent columns, asked by one of your former colleagues and longtime friends. I come from a small town in the United Kingdom. Many decades ago when I was in my teens, I knew that I wanted to work in the international music business but in those days it was impossible to find anyone to advise how to achieve that goal. I therefore decided to apply for a graduate traineeship with the BBC, which I was exceedingly fortunate to get. With that grounding, I was able to move into opera and orchestral management. I now receive requests from a lot of younger people who genuinely want to work in an administrative capacity but have absolutely no idea how to enter the business of arts management. What advice would you give to those wishing to get on the first rung of the ladder, whether that be working in an artists’ management company or a professional performing arts organization? —John Duffus

Dear John:

Great to hear from you and happy to answer such a fundamentally important question to many of our readers. The happy news is that there are probably many more opportunities available to those aspiring to jobs in arts administration than there were when you and I were young. It seems less critical to have participated in an arts administration program if the objective is to secure a position in artist management, than it might be to work in a performance venue or organization such as an orchestra or opera house. There is an extremely gifted and capable young man working at IMG Artists by the name of James Egelhofer, whom we hired while I was working there. He had just graduated from Brown University with an interesting and promising resumé but he obviously had no experience in the field. I could tell after a few minutes of his interview that he would be a star and he went on to manage significant artists while still in his 20’s,  after having learned the trade by servicing a group of artists, observing his co-workers’ activities and asking a lot of terrific questions. IMG Artists is lucky to still have him. In recognition of the indistinct path towards jobs in artist management, a joint venture was recently undertaken by the University of New Orleans, Arts Northwest and the North American Performing Arts Managers and Agents (NAPAMA) to launch a professional certification program for performing arts and managers. Courses are offered online and in person at professional conferences.

The pathway to other arts administration jobs might also consist of working one’s way up the ladder from an entry level position. However, it should be noted that there are some wonderful arts administration programs throughout North America and in Europe as well. Among them is an arts management program offered by Teachers College/Columbia University, whom we are delighted to have as our “Ask Edna” sponsor this month. A comprehensive list of such programs is offered on the website of the Association of Arts Administration Educators. Musical America also offers a list of such programs on its website (available to subscribers) and in their annual directory, which is accessible in many school libraries.

Although you only asked about getting on “the first rung of the ladder,” I would like to add that there are some important programs available to individuals who have already gained experience in the arts management field but who wish to graduate to a more advanced position. These should be treasured in our difficult economic climate. Among them are the League of American Orchestras’ Orchestra Management Fellowship Program and Essentials of Orchestra Management, National Arts Strategies’ executive education and organizational leadership programs, and the Clore Leadership Programme in London. If one were to look at the resumés of those currently holding leaderhip positions in the arts throughout the world, a good number would reflect participation in the excellent arts administration programs mentioned above and on offer throughout the world. I am sure that our readers have information to share on this topic and I hope we will be hearing from you soon!

I would love to have YOUR question! Please write Ask Edna.

©Edna Landau 2011

Three for Regie

Friday, January 28th, 2011

By James Jorden

Instead of beating my brains out trying to make sense of the comings and goings in the final act of Simon Boccanegra at the Met (or am I just deluded to find it unlikely that convicted rebels should be marched to their execution through the Doge’s unguarded council chamber?), I thought this week I’d take the lazy blogger’s way out and link to a few other blogs that are carrying on the Regie discussion. (more…)

Crossing generations and genres

Thursday, February 26th, 2009

First impressions are so important, so how can we prevent making initial judgments when we encounter something new? Unlike our beloved editor, Sedge Clark, I am not a reluctant blogger. Blogging is a staple characteristic within my generation, along with social networking sites like MySpace and Facebook. How else am I supposed to keep in touch with my 115 friends from high school, college, and other paths in life? Actual phone calls or e-mails? Don’t make me laugh!

Since I have devoted nearly six years as the Advertising Sales Communications Ambassador (I really like that title-I totally made it up, ha!), I’d like to take this opportunity to dispel some myths about Musical America. As the chief ambassador, it is my job to give out information to prospective clients about our products and services. In this way, I become Professor Pace (not a made up title-I teach community college) and diffuse some unusual stereotypes.

They say, “Don’t judge a book by its cover”. If you look at the cover of our annual print directory, each year you will find an instrumentalist, conductor, opera vocalist, or a variety of other industry all-stars who have made it to the top of their game. They vary in age and gender. Most of them fit the “classical” genre, and are well-known for that specialty.

But since we shouldn’t judge a book by its cover, open to the first page (of our 2009 edition, for example) and you’ll find an emerging young brass quintet whose french horn player sports a massive blonde afro. All five members are in their late twenties or early thirties, and are prime examples of the classical-crossover younger generation. The Synergy Brass Quintet is not just classical… at all.

So if we aren’t “just” classical, then are we open to “all” genres of music? Last year, I received an advertising inquiry from a young man in California. When I called him to see if he was interested in advertising, he didn’t know what Musical America was, and then asked me if we promoted hip-hop artists. I couldn’t help but reply, “Nnnnnot exactly, no. We are a primarily classical music directory.” He ended the phone call by explaining that he thought our name covered all types of music. Many types, yes. All types, no.

 I can’t tell you how many times people think our name is “Classical Music America.” Another favorite, “Music America” comes in second. If you look in the indices, you can see that there are many other genres (although, perhaps not hip-hop) and categories other than just classical music. And as you flip through the pages, you can find a number of younger artists. So then, what defines classical music? How can we continue to attract younger artists to our product? Do you judge a book by its cover?

One At A Time…

Friday, November 28th, 2008

 


In the spirit of Thanksgiving, I would like to express my gratitude to Publisher Stephanie Challener for her invitation to write this blog on the Musical America website, to the News Editor of MusicalAmerica.com, Susan Elliott, for her encouragement, and to the NEA Institute on Classical Music & Opera at the Journalism School at Columbia University where this piece was created and reviewed by the outstanding faculty and my inspiring fellow arts writers from across the country.  Janice L. Mayer

—–

A friend told me a story of a father and son strolling on a beach littered by starfish that had been washed up onto the shore. The boy asked his father what would happen to the starfish if they stayed stranded on the sand. The father gently explained that they would die and that this was the natural rhythm of life.  The boy immediately picked up a starfish and threw it back into the ocean. And then he did the same for the next nearest starfish, and the next nearest after that; continuing until he had tossed almost all of the starfish in his vicinity back into the water.  The father admonished the boy that he could not possibly save all of the starfish on the beach.  The boy tossed one more starfish back into the sea, turned to his father and said simply, “maybe not, but it saved that one.”[1]

In June 2008 at the National Performing Arts Convention in Denver, Colorado, a series of cross-discipline, facilitated roundtable discussions were convened. The overall goal at the end of the week’s caucuses was to distill a national pan of action that could be enacted by the performing arts field as a whole and achieve measurable results in the next four years.

With the Democratic National Convention planned for the same facility later in the summer, our arts delegates were optimistic that change in our national arts course might be possible and a “Yes We Can” resolve was palpable. But where to start?

What we soon realized is that “a journey of a thousand miles starts with one step,” to quote the Chinese Taoist Philosopher Lao Tzu. And that first step for me in realizing a part that I could play happened at my roundtable discussion at ‘Table 23′ on the second caucus day. I was fortunate to be seated with a dancer named Janet Andrews who is the executive Director of the New Orleans Dance Collective in Louisiana.  Janet shared her story with our group and moved us to tears.  She told us that growing up in the recently desegregated south, there were built-in inequities that she could not understand and overcome. As a child she would go into a dance studio every day to release the growing anger with her. The dance studio became a place where she could excel based on her talent. Only there, did she feel free from the societal constrictions that surrounded her as she went through her daily life. When Hurricane Katrina hit New Orleans, Janet “lost everything”: family members, her home and her dance studio.  She somehow had to find a way to go on. She then realized that her feelings represented a microcosm of the aching hurt in her community. Demolition and then construction began slowly in New Orleans, but Janet Andrews realized that “we needed to focus on rebuilding the people, not only the city.”  She reached out to the youth in her community and through dance gave them a medium to express their frustrations.  Adequate rehearsal and studio space to teach dance in New Orleans was nonexistent at that time.  Three years after the hurricane the lack of adequate facilities remains a challenge. Not to be deterred, Janet continues to teach dance to young people through the New Orleans Dance Collective- literally on the blacktop of the streets.  She says that this community outreach through the art form that she loves “feeds the server as well as the youth taking the classes.”

Anthony Freud, the General Director of the Houston Grand Opera was also seated at our discussion table. Houston, as you may recall, provided asylum for many fleeing from the devastation along the Gulf Coast post-Katrina.  He summarized that as arts professionals, “we need to own the power that we have to transform our communities.”  Anthony Freud’s HGO is attempting to do just this by creating a meaningful outreach organization newly-coined HGOco, “where co stands for company, community, collaboration and most of all connection.” Anthony is making his conviction a core value of his company, as he explained us in Denver.

In June, Janet Andrews said simply and powerfully that “dance helped me become the person I am today.” I believe that there are countless stories like Janet’s and I hope to be able to collect these personal experiences and stitch them into a quilt of real-time, real-life storytelling.  After all, the arts nurture people all over the world every day, one at a time.

As a reader interested in the arts, I encourage you to write back and share your story of your connection to the arts. Advocacy starts on the local level. I look forward to your thoughts and comments right here and now.


This story has be retold in many formats, but seems to trace its roots back to a story “One at a Time” which appeared in a collection titled “Chicken Soup for the Soul” edited by Jack Canfield and Mark Victor Hansen. Published by Health Communications, Inc., 2001.