By: Edna Landau
To ask a question, please write Ask Edna.
In the past few weeks, I was pleased to be invited twice to speak to students at the Juilliard School. My first visit was to performance psychologist Dr. Noa Kageyama’s Performance Enhancement class and the second was to Assistant Dean Dr. Barli Nugent’s Career Development Seminar. In both instances, I was extremely impressed by the creative approaches taken by the teachers in hopes of stimulating and inspiring their students to listen to their inner voice and to begin to identify concrete steps that they could take towards their personal goals. Dr. Kageyama had given an assignment to his class to read bestselling author and marketing expert Seth Godin’s book Purple Cow. The subtitle of the book is: “Transform Your Business by Being Remarkable”. (It is based on the premise that a purple cow in the middle of a herd of Holsteins would be truly remarkable and never go unnoticed.) Inspired by an actual visit to the class by Seth Godin, the students had been thinking about how to apply his advice about standing out by being remarkable in their young lives and very early careers. They were leery of embarking on projects motivated simply by a desire to be different or to stand out from the crowd, for fear that their efforts would not be genuine and their projects would appear “gimmicky”. Fortunately, I was able to share with them examples from my own experience in artist management, such as violinist Hilary Hahn’s pioneering efforts, while still a teenager, in getting to know and expand her audience through her great dedication to her online journal and to post-concert record and program signings that often kept her at the hall well over an hour following the actual concert. (Such signings were not the norm in those days.)There was one year during which she communicated regularly with a third-grade class in Skaneateles, New York, for whom she had performed a residency activity. They were doing a social studies project that involved asking everyone they knew to send them postcards. When a card would arrive, the students would learn about the city it came from. Hilary saw a way to help and ended up sending 23 postcards from 20 different cities that she played in during the remainder of that season. She was passionate about these activities and they contributed to her being viewed as a remarkable person, in addition to being an extraordinary artist. The students and I also discussed groundbreaking projects that have already been undertaken by fellow students while still at Juilliard, such as Music Feeds Us and Chamber Music by the Bay (featured in my earlier column about the ACHT studio at Juilliard), and even by a student of Dr. Kageyama’s in that very class, violist Kim Mai Nguyen. An avid believer in arts education, Kim Mai has visited Guatemala to teach and perform with the children of the El Sistema Orchestra there and participated in the Afghanistan Winter Music Academy in Kabul, working with students of the Afghanistan National Institute of Music. It quickly became apparent that there are many ways for not only businesses, but also individuals, to become “purple cows” and that some of the necessary ingredients are courage, ingenuity, determination, passion, good taste and perseverance – all perfectly attainable by young, highly gifted musicians with their whole lives ahead of them.
My preparation for Dr. Nugent’s class was based on the awareness that her students had recently been asked to compose a bio for themselves in the year 2053 and to identify five steps they were prepared to take at this time towards making it a reality. What a stunning idea! As I did the math and thought back to where I was forty years ago, I was fascinated to discover that 1973 was a major turning point in my career. I was completing my master’s degree in musicology at the City University of New York and also my fifth year of teaching at the High School of Music and Art. While I very much enjoyed teaching, I was beginning to think that I should change my professional focus and find a job that would bring me closer to performing artists. Could I have then written a bio predicting that during the next forty years I would discover the exciting and rewarding world of artist management and be privileged to become managing director of the world’s biggest international agency? Absolutely not! However, as I look back and reflect on how things developed, I see that that certain key decisions and approaches to my professional growth (some of them equivalent to the first steps Dr. Nugent coaxed her class to ponder) propelled me successfully to the next level. I think they may have some resonance with those who are just starting out in their careers:
1) Fight to realize your passion. My first job in artist management was as Assistant to the Director of Young Concert Artists. They wanted a full-time person. I convinced them to let me work part-time so that I could be home a bit more with my one-year-old son.
2) Learn everything you can wherever you are. I convinced the director, Susan Wadsworth, to let me attend the annual international auditions and the annual trade conference in New York, even though my job was purely clerical. This taught me about the industry as a whole and ignited my passion for booking concerts and helping artists develop their careers.
3) When you’re ready for a change, take the plunge and associate with the best. Since there was no opportunity for me to book concerts at YCA, I joined forces with Charles Hamlen, who I met at a trade conference. He took me into his six-month-old management and with our mutual ideals and much hard work, we began to secure engagements for a roster of relatively unknown artists and to build a favorable reputation for ourselves as Hamlen/Landau Management.
4) Don’t be afraid to ask for help. When you need to capitalize your business or embark on a new project, all you need is to believe completely in what you are trying to accomplish, think of everyone you know who might help, and put a compelling and accurate financial proposal together. People want to be part of a growing success story. These realizations kept Hamlen/Landau Management going during some very challenging financial times.
5) Always keep an open mind. Charles Hamlen and I never really knew why the sports conglomerate IMG, whose clients in those days included Martina Navratilova and Arnold Palmer, would want to acquire a very small artist management firm with substantial debt and an insignificant profit margin. Thankfully, we never dwelt on that. We saw a chance to pay back all of our investors, grow our business, and to learn from experts in client management (albeit in sports) on an international scale. When Itzhak Perlman became our client in 1986, we knew we had made the right decision.
Charles and I never really knew where our initial adventures were leading us and we didn’t set out to be “purple cows”, but we did spend a lot of time thinking about how we could distinguish ourselves in a field of super agents and still remain faithful to our goals, standards and ethics. Even if the Juilliard students achieve only 25% of what they project in their 2053 bios, their teacher is inspiring them to be confident to dream in tune with who they are today, and that is the most important contribution she can make on the eve of their graduation and entry into the professional world.
To ask a question, please write Ask Edna.
© Edna Landau 2013
A Stirring Evening (and Music)
April 24th, 2013By ANDREW POWELL
Published: April 24, 2013
MUNICH — Members of the Bavarian Radio Symphony Orchestra venture six times a year to Lake Starnberg, some 20 miles southwest of here, to play chamber music at the Evangelische Akademie Tutzing, or EAT, as its website favicon reads. A mid-season program (Feb. 24) paired quintets by Mozart and Schumann in the venue’s airy music room, drawing skilled performances. But extra-musical ghosts disturbed this particular offering: concert tickets include a guided tour of EAT — once a lone lakeshore chapel, later a castle, palace and U.S. Army HQ — and our evening began with docent tales of, among other matter, a 1945 American troop obliteration of the palace library, Dwight Eisenhower’s name being dropped for good measure.
What? The troops fight their way into Bavaria, set up at Tutzing Palace to administer a new basis for democracy, and are remembered for trashing books? So much for perspective. Then again, Tutzing can seem stuck in the 1920s and 30s: Adolf Hitler’s beer-hall putsch buddy Erich Ludendorff is grandly buried there and the former fishing village memorializes “Hitler’s pianist” Elly Ney — Carnegie Hall attraction in 1921, ardent Nazi by 1933 — on its much-visited Brahms Promenade. Physically the town has changed little over the decades.
Our thoughts stirred by the guide’s earful, we crossed the yard for musical respite. Mozart’s G-Minor String Quintet, K516, resounded in handsome proportion and balance. Antonio Spiller, first violin, stressed the cheery second theme of the opening Allegro emphatically enough to prepare for Mozart’s abrupt turn in the closing movement. Leopold Lercher, Andreas Marschik and Christa Jardine partnered him attentively throughout, even if they couldn’t quite match his poise and confidence. Cellist Helmut Veihelmann intoned with care, but the ear craved more of a grounding, more cello volume. In the Schumann Piano Quintet, after a coffee break and snowy stroll by the lake (pictured), unrestrained collegial exchanges and pianist Silvia Natiello-Spiller’s buoyant passagework found color aplenty, even kitschy color. Marschik took the viola part.
EAT’s buildings date to medieval times. The small chapel got wrapped in a castle in the 16th century, its watery and Alpine views appropriated. Sundry owners and architects later morphed the premises into a modest post-Baroque palace. In 1947 the Lutheran Church assumed control, followed by ownership two years later in a 350,000-Mark deal. Tranquil seminars and coffee-table conferences now prevail along with occasional music events, such as those of the BRSO ensembles.
Given the pre-concert assertions and the irksome notion of book destruction, this U.S. listener decided on a little post-concert research. Quick findings: Eisenhower did spend time in Tutzing in the 1940s, returning there repeatedly for off-duty art lessons in 1951, but where he stayed isn’t clear; and the palace library did vanish during the 1939–45 war, but whether the honors fell to the U.S. Army isn’t clear at all. And regardless of what happened to the books, the American presence achieved positive results in Tutzing starting immediately.
Indeed, one life-saving story would well serve EAT’s docent and his Bayerischer Rundfunk (BR) pre-concert narrative. On the night of April 29, 1945, a train of prisoners — Russians, Romanians, Hungarians and Poles — pulled into Tutzing station. 800 in number and mostly men, they had been dispatched from Bavaria’s newly wound-down Mühldorf concentration camp, east of Munich, to the Tyrol, and to slaughter at the hands of waiting SS personnel. But a providential delay occurred — Tutzing is 90 minutes from the Tyrol — attributed variously to a faulty locomotive, a righteous local flagman, and even a prescient German commanding officer.
The next morning, on the same day that Hitler turned the lights out and Munich fell to the Allies, the XX Corps, part of George Patton’s U.S. Third Army, reached the town. Little fighting ensued because Tutzing was a Red Cross safe zone. The troops soon located the Benedictine Hospital crammed with wounded German soldiers, and the makeshift care beds arrayed in the high school and other buildings. Then they found the train, confronting directly the horror of camp survivors and at first wrongly concluding that Tutzing itself had been a camp location. The prisoners were told of their freedom, and the weakest removed from the train for treatment.
Decisive action followed. The American command seized a number of Tutzing homes for emergency use, instructing the locals to double up with their neighbors. The less seriously wounded of the German soldiers now lost their hospital beds to Mühldorf survivors in critical condition, the majority of them Jewish Hungarians. Although educated by the Reich to resist the enemy to the bitter end, many Tutzingers waved white flags for the U.S. troops, engendering whistles of censure from their more determined neighbors.
On May 1 the troops located a Nazi school campus on high ground in the next village, Feldafing, and rapidly commandeered it to serve as a new home and care facility for the former prisoners, now officially “displaced persons.” (Novelist and social critic Thomas Mann had owned a condo retreat in one of the campus buildings. He lived in Munich for 40 years before fleeing the country upon Hitler’s ascendancy in 1933.) On the morning of May 2, a working locomotive having been procured, the Todeszug crept back three miles the way it had come and transferred the survivors, giving them real beds and room to roam. Months later, after it became clear across Germany that ethnic groups among former prisoners did not always get along with each other, each displaced-person facility would become designated for a specific group, Feldafing for Jewish Hungarian survivors. With a population that eventually climbed above 4,000, the site would gain a reputation as “a place … to find missing people.”
The war raged for another five days before tacit German surrender May 7 at Reims. American troops requisitioned Tutzing Palace on June 7, setting up Army of Occupation HQ there three days later. This remained operative until the end of 1945, a pivotal command center at the very start of the 10-year Allied Occupation of Germany. In context, the books seem inconsequential.
Photo © Evangelische Akademie Tutzing
Related posts:
Brahms Days in Tutzing
Tutzing Returns to Brahms
BRSO Adopts Speedier Website
Tonhalle Lights Up the Beyond
Petrenko Hosts Petrenko
Tags: Andreas Marschik, Antonio Spiller, Bavarian Radio Symphony Orchestra, Bayerischer Rundfunk, BR, Christa Jardine, Commentary, Dwight Eisenhower, Elly Ney, Erich Ludendorff, Evangelische Akademie, Feldafing, Helmut Veihelmann, Lake Starnberg, Leopold Lercher, Lutheran Church, Nazi Germany, Review, Schumann, Silvia Natiello-Spiller, Symphonie-Orchester des Bayerischen Rundfunks, Thomas Mann, Tutzing, Wolfgang Amadeus Mozart
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