Archive for the ‘Listening to Your Inner Voice’ Category

Commencement Address Excerpts to Inspire Your Summer

Thursday, May 29th, 2014

By: Edna Landau

To ask a question, please write Ask Edna.

The summer is a special time for many of us, presenting an opportunity to take a break from our normal routine and relax sufficiently to enable us to reassume our job responsibilities with increased vigor and renewed enthusiasm. For those who are graduating, the summer may offer the possibility for self-reflection and preparation for new roads that lie ahead. It can also offer a great opportunity to network, make new friends, and experiment with new artistic initiatives. Recognizing the great significance of this moment in their students’ lives, music schools and conservatories go to great lengths to arrange for distinguished artists and exemplary role models to address the graduates as they embark on this next step of their professional careers. A review of recent commencement addresses revealed a level of eloquence and wisdom that impressed me greatly and inspired me to incorporate various excerpts into my last blog post of the academic year. I strongly encourage our readers to savor these speeches in their entirety. Each and every one of them is remarkable.

A little less than a week ago, I watched the Juilliard School’s 109th Commencement Exercises online.  The beloved mezzo-soprano Joyce DiDonato, who was awarded an Honorary Doctorate, delivered the Commencement Address. Remarking at the outset that it took her until age 29 to obtain management, she enumerated “four truths” related to her personal odyssey as a singer that she hoped would empower the graduates, when confronted with challenges in their artistic lives, to transform themselves and the world. Among them were the following:

You will never make it. That’s the bad news, but the “shift” I invite you to make is to see it as fabulous, outstanding news, for I don’t believe there is actually an “it.”  “It” doesn’t exist for an Artist. One of the greatest gifts you can give yourself, right here, right now, is to decide, without apology, to commit to the JOURNEY, and not to the outcome. The outcome will almost always fall short of your expectations, and if you’re chasing that elusive, often deceptive goal, you’re likely in for a very tough road, for there will always be that one note that could have soared more freely, the one line reading that could have been just that much more truthful, that third arabesque which could have been slightly more extended, that one adagio which could have been just a touch more magical. There will always be more freedom to acquire and more truth to uncover. As an artist, you will never arrive at a fixed destination. THIS is the glory and the reward of striving to master your craft and embarking on the path of curiosity and imagination, while being tireless in your pursuit of something greater than yourself.

It’s not about you. You may not yet realize it, but you haven’t signed up for a life of glory and adulation (although that MAY well come, and I wish with every fiber of my being, that it WILL come in the right form for every single one of you)…The Truth is, you have signed up for a life of service by going into the Arts. And the life-altering results of that service in other people’s lives will NEVER disappear as fame unquestionably will.

The world needs you…We need you to remind us what unbridled, unfiltered, childlike exuberance feels like, so we remember, without apology or disclaimer, to laugh, to play, to FLY and to stop taking EVERYTHING so damn seriously…Fly out of this building armed with the knowledge that YOU make a difference, that your art is NECESSARY, and that the world is eagerly awaiting to hear what YOU have to say.

NICHOLAS McGEGAN, SAN FRANCISCO CONSERVATORY COMMENCEMENT ADDRESS, 2013

Very soon, you will be going out into the world, perhaps to study further, perhaps to audition for orchestras and opera companies, or perhaps to begin a career teaching future students to love and be skilled in music. It is vital to keep extending your horizons, keep experimenting, keep questioning…It is all very well to know a lot about what we might call the “how” of music, but more important is the “why”: to strive to understand the meaning of the music you perform, to give it heart and soul, to let it sing with your personal voice…Challenging oneself, pushing boundaries, not accepting the status quo, are certainly not the safe options or some rosy path to success. But the easy way is also perhaps the shallowest and sometimes leads nowhere…To quote from Mark Twain: “Life is short, break the rules, forgive quickly…love truly, laugh uncontrollably, and never regret anything that made you smile. Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did.”

ERIC BOOTH, NEW ENGLAND CONSERVATORY COMMENCEMENT ADDRESS, 2012

Your job is not to go play the hell out of the music you will play for the rest of your years. Your job is to be an agent of artistic experience…You can play perfectly, but if I didn’t make a personally relevant connection, if my sense of the world didn’t expand, art didn’t happen…We need you to expand your toolkit beyond the marvelous musical skills you have developed to make great music, to be irrepressibly curious, unstoppably experimental in using all the tools and discovering more, to open up these works of art.

JOHN ADAMS, THE JUILLIARD SCHOOL COMMENCEMENT ADDRESS, 2011

We need the artistic experience to pull us right out of our skins. In order to achieve that element of surprise, you have to set up expectation…Your expertise in setting up expectations depends on two factors that would at first glance seem to be contradictory: one is supreme technical mastery, mastery of a kind that is so secure and so thoroughly internalized that it functions at an almost subliminal level. And another is a gift for the outrageous, having the willingness and readiness to make that sudden, spontaneous departure from the norm—the ability to depart from the script and make the unexpected leap out of the box, and to do it when it’s least expected. Such a gift is impossible to teach. It has to come from the core of the artist’s personality…You have to be restless, searching, ready and willing to take risks.

ROBERT LEVIN, CURTIS INSTITUTE OF MUSIC COMMENCEMENT ADDRESS, 2009

You need to understand that an art which does not renew itself is an art which becomes dry and museum-like and will ultimately lose relevance for its audience…No matter how much you like improvising cadenzas in Beethoven or Mozart concertos, as I do, you commission pieces year-in and year-out. You have to do that! You have to make our art new…Go out to the race track and bet on a horse. Choose the composer or composers that speak to you. Play their music. Go to the barricades. Fight for them. If your horse comes in, you become part of music history. You become the Joseph Joachim, who premiered Brahms and Schumann and Dvorak. You become that person of the twenty-first century. And if you don’t, you still fought the good battle…Make the music new. Make it indispensable. Make it as exhilarating and terrifying as life really is.

AUDRA McDONALD, THE JUILLIARD SCHOOL COMMENCEMENT ADDRESS, 2007

My time at Juilliard was confusing and full of angst… I just felt like I was on the wrong path. Looking back, I realize that I was so directly on my path that NASA couldn’t have charted it any better. My path had nothing to do with what others wanted me to be or do. It had even less to do with what I thought I wanted. My path was the road to joy. Loving what I do gives me the joy I didn’t think to seek. Joy gives me the courage to persevere.

I am of the opinion that my life belongs to the community, and as long as I live, it is my privilege to do for it what I can.

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With these words of wisdom, I take leave of all of our readers until September. I thank all of you for your loyalty and wish you a most enjoyable and fulfilling summer.

To ask a question, please write Ask Edna.
© Edna Landau 2014

 

 

An Extraordinary Musical Pilgrimage

Thursday, April 17th, 2014

By: Edna Landau

To ask a question, please write Ask Edna.

House concerts are a wonderful way to discover new talent. My friend Michael Reingold, who is the founder and Artistic Director of New York House Concerts, recently invited me to hear a young American cellist by the name of Dane Johansen in a concert consisting of two Bach solo suites and a solo suite by Gaspar Cassadó. I knew very little about Mr. Johansen upon arriving at the concert but quickly ascertained that Michael Reingold’s advance words of praise were well-deserved. What really captured my attention, apart from the very fine playing, was the following note in the program:

Dane’s Walk to Fisterra: In May 2014, Dane Johansen will travel to Spain and walk close to 600 miles – with his cello – along the Camino de Santiago and record Bach’s Six Suites for Solo Cello in ancient historic sites along the route. To learn more about Dane’s journey to Spain and to help him with a contribution, please visit WalkToFisterra.com.

As someone who rarely walks more than two miles a day (without a cello), you can imagine my fascination with the prospect of Dane’s journey. Was this a stunt designed to attract media attention? I introduced myself to him after the concert and had an opportunity to meet with him over coffee a few weeks later.

Dane explained to me that El Camino de Santiago is a famous pilgrimage route dating back to medieval times, which culminates in Santiago de Compostela and Fisterra in northwestern Spain. It attracts thousands of walkers a year, some of whom are ardent hikers and others who welcome the spiritual reflection that the historic route inspires. For Dane, the idea of undertaking this journey dates back to 2008 when he was talking to a friend at the Marlboro Music Festival who had just walked 2000 miles along the Appalachian Trail and whose next adventure was to be the Camino de Santiago. A native of Alaska, Dane’s passion for the outdoors has always taken a close second to his passion for the cello. He had been studying the Bach suites for many years and was seeking a way to experience them, and eventually record them, in a new and meaningful way. The historic spirituality of the route seemed to be a perfect match for the spirituality he has always derived from his daily commitment to music and the cello, as well as these suites in particular. He writes on his website:

Generations of cellists have considered mastery of the Suites a pinnacle of artistic achievement and a rite of passage. A life spent in pursuit of such a singular goal is like a pilgrimage; it is endless and requires extreme effort, daily commitment, and absolute resolve.

Realizing that there are hundreds of churches along the route, Dane began to envision a project that would not only allow him to perform and deepen his mastery of this music but to meet young musicians in Spain and offer them master classes along the way.

Dane’s plans have now blossomed into a six-week journey that will see him traveling with an eight-member team including audio engineers, award-winning filmmakers and a three-time Grammy Award winning music producer, perorming in 36 churches along the way and teaching at regional conservatories. Their goal will be to merge the narrative of Bach’s cello suites, the Camino de Santiago, and memorable moments of human interaction into what should be a visually stunning and compelling documentary film. They will be equipped with state of the art equipment that will enable them to capture the particular acoustic of each venue and recreate it in the film, allowing the viewer to be sonically transported to the original locations while watching footage that will accompany Dane in live recitals upon his return.

The beauty of Dane’s Walk to Fisterra is that it incorporates every aspect of what is important to him as a musician and a person. He will be traveling on foot to new locations every day where he can share his fascination and passion for Bach’s music with other people.  A dedicated teacher, both privately and at the Juilliard School, he has reached out to cellists in Spain via colleagues at various conservatories to help him organize master classes and mentoring sessions with young cellists along the way. He told me the poignant story of his special relationship with cellist Bernard Greenhouse, a treasured mentor with whom he spent considerable amounts of time during the last five years of his life. Dane had asked himself, “if you could study with anyone in the world, who would it be?”  The answer was clear – Bernard Greenhouse – but he had no idea how to get to him. Menahem Pressler kindly provided Mr. Greenhouse’s address after a coaching of Schubert’s E-flat Major Piano Trio at the Steans Institute in Chicago.  Dane wrote to him – one letter every month for ten months! One day, as Dane was mowing the lawn at his parents’ house, he received a call from Mr. Greenhouse who said he’d love to hear him play. He mentioned that he was giving a master class in Frankfurt and Dane jumped at the chance to participate. He subsequently played for him on a regular basis and spent several weeks at a time with him at his home in Cape Cod.  Greenhouse, who himself felt privileged to count the great cellist Pablo Casals as his mentor, seemed to welcome the chance to continue the tradition with the young Dane Johansen.

As I write this article, Dane is launching a Kickstarter campaign through his fiscal sponsor, Fractured Atlas, to raise the money he needs to bring his team to Spain. I have no doubt that he will be successful in this endeavor, just as I have no reservations about his ability to walk 100 miles a week. (He has been training for a while by walking the length of Manhattan  with his cello.) This project could be described as “long distance” in more than one way. Dane conceived of it six years ago and it was part of his proposal to the Artist Diploma Committee at Juilliard, in which he described what he hoped to accomplish during his time in the program. It could have been derailed at various times along the way and he hopes that the realization of this odyssey will encourage others not to give up on their dreams. He is grateful for the support of many, including his colleagues in the Escher String Quartet, who gave their blessing to this project two years ago.

I look forward to following Dane on his journey through a blog he will be posting on www.walktofisterra.com.  I also fervently hope that the excellent team that will accompany him will create such an exemplary film that it will be singled out as “Best Documentary Film” at a future Academy Awards ceremony. That would be a thrilling culmination to this musical pilgrimage, bringing honor to its visionary creator and the incomparably profound and beautiful six cello suites of Johann Sebastian Bach.

To ask a question, please write Ask Edna.

© Edna Landau 2014

A Record Release Party for the Under Twelve Crowd

Thursday, January 23rd, 2014

By: Edna Landau

To ask a question, please write Ask Edna.

A new record release is a cause for celebration. Most artists arrange a party to which they invite press, industry contacts and friends. There is food and drink, the artist performs a bit, and recordings (often autographed) are given to the guests. Not so pianist Simone Dinnerstein, at least for her most recent recording, J.S. Bach’s Inventions and Sinfonias (Sony Classical). Ms. Dinnerstein is celebrating her newest recording by going “Bachpacking” to ten New York area schools, in which she is doing as many as three presentations a day, and seven schools in Washington, D.C.  Her interactions with the students are up close and personal, intentionally taking place in the classroom, rather than in large auditoriums. “Bachpacking” refers to the digital Yamaha keyboard that she anticipated transporting  to schools that don’t have their own pianos, but which Yamaha kindly delivered. Although educational initiatives have been a cornerstone of Ms. Dinnerstein’s career to date, I was so moved by her decision to share her music in this way that I contacted her publicist, Christina Jensen, to find out more and to see if I might be able to attend one of her classes.

I learned that the Inventions were the first keyboard pieces that Simone Dinnerstein remembers hearing, at the age of nine. She wanted to play one of them but her teacher said she wasn’t ready. When she did begin to study the Bach works, they were a window for her into the world of counterpoint since, until then, music had always seemed to her to be about melody and accompaniment. Bach wrote the Inventions in 1723 as a musical guide for keyboard players and they are often thought of as training pieces. Simone speaks of the Inventions and Sinfonias as “marvels in demonstrating just how potent counterpoint is as an aid to expression”. In one class of fifth graders, she compared the roles of two hands in a Bach piece to a Jay-Z –Justin Timberlake duet, hitting a home run with the students. In the 50-minute class I attended at the Thurgood Marshall Academy for Learning and Social Change on West 135th street in New York City, she compared listening to a Bach Invention, which may be totally new to the listener, to watching a foreign language film. Even if you don’t understand the language, if you start to watch the action and facial expressions, you begin to get the gist of what is going on. In the Bach, you can listen to what each hand is doing and start to understand how the piece is constructed. Simone divided the class in half and had students from both groups describe what they heard from each hand. The students also enthusiastically participated in rhythmic and singing exercises to enhance their understanding of the music. All in all, she played four Inventions and one of the Goldberg Variations. Discipline was exemplary, owing largely to the advance preparation done by the class’s dedicated music teacher, Salima Swain. The crowning glory of this project was to be a daytime concert at Miller Theater for all of the students Simone visited. Arrangements had been made for them to come by bus and subway to hear selected works from her nighttime concert at the theater the following day. Unfortunately, the concert was canceled due to a heavy snow storm. The program would have included Nico Muhly’s You Can’t Get There From Here, written especially for Ms. Dinnerstein, a part of George Crumb’s Eine Kleine Mitternachtmusik, which features some playing inside the piano, and of course, some Bach Inventions. She would have spoken about some of the pieces and, wanting the students to have a true concert experience, she was planning to wear concert dress and perform with concert lighting. No such special concert has been planned for Washington, D.C., but the Washington Performing Arts Society, which is presenting Ms. Dinnerstein at the Kennedy Center, helped coordinate her school visits and has offered free tickets to her recital to students in the classes she is visiting.

What forces were involved in pulling off such an ambitious project? Simone downplays the scope of it, explaining that she just started working on it about a month before it was to happen. Since she was playing her only New York concert of the season at the Miller Theater, she approached them for introductions to schools around the city. She contacted the principals and music teachers at the various schools herself and arranged all the scheduling. Sony Classical International in Berlin engaged a New York based videographer, Tristan Cook, to make a “Bachpacking” video. Sony Masterworks in New York provided transportation to the various schools and also provided copies of Simone’s new CD to the teachers.  Katy Vickers at Christina Jensen’s office worked to secure media waivers from all of the students participating in “Bachpacking”, clearing the way to invite media coverage. These included News Channel 12 Bronx, News Channel 12 Brooklyn, and NY1. As a result, a host of New York City teachers have been in touch regarding a second tour. There are additional interviews set up around Simone’s upcoming national recital tour, and it is her hope that presenters on future tours will work with her to organize similar school concerts in their area. Of course, central to all of this is Simone’s passion for weaving an educational component into her ongoing concert and recording activity. She credits her mother, Renée Dinnerstein, as her inspiration. She described her as “an amazing teacher who worked day and night and, as an educational consultant, still goes into the schools to share her experience with teachers.” Simone’s mother made a point of talking about her work at home and stressed the importance of education, a point that was clearly not lost on her daughter.

I asked Simone whether she had been presented with any interesting questions by the students during her school visits. She said that they hadn’t been about music but one third grade student asked if she had to practice on her birthday. Another asked if her hands hurt after she plays and a third, whether she has to wear sunglasses on the street because of paparazzi (!). While we can’t know how much of a future musical impact she made on the young students during her whirlwind educational week, judging from the faces and energetic body language I observed, I wouldn’t be the least bit surprised if someday, some of them will tell the next generation that the door to their appreciation of classical music was opened by a famous pianist who came to their school to share her love of Bach.

To ask a question, please write Ask Edna.

© Edna Landau 2014

The Road Unexpectedly Taken

Thursday, November 21st, 2013

By: Edna Landau

To ask a question, please write Ask Edna.

It is no secret that a large number of today’s most successful arts administrators in music at one point studied an instrument, voice, conducting or composition but moved on in a different direction that was inspired by their earlier experience. Not one of the many individuals I know made this choice out of feelings of inadequacy or, even worse, failure, yet it is still comparatively rare for music school or conservatory students to be exposed to their stories and the joy they experience in their current careers. I have chosen to spotlight two such individuals whose current occupations hearken back to defining moments in their younger lives.

Shauna Quill, Executive Director of the New York Youth Symphony, is a shining example of someone who has leveraged a multiplicity of skills to serve with distinction in each of the positions she has occupied in the music industry. I first met Shauna when she was Associate Artistic Administrator at the Aspen Music Festival and School. (She later moved into the Artistic Administrator position.) We were also in touch when she became Executive Director of University of Chicago Presents, where highlights of her tenure (2007-2011) were the UCP’s first-ever music festival, dedicated to Olivier Messiaen, and “The Soviet Arts Experience”, a sixteen month interdisciplinary celebration of artists’ responses to the Politburo, which she conceived of and spearheaded and which involved 25 Chicago arts organizations. In September 2011, she may have surprised some people when she accepted the position of Executive Director of the New York Youth Symphony. My own curiosity about this prompted me to invite Shauna to lunch, at which time the impetus for her move became clearer.

Before joining the work force, Shauna Quill was a flutist who studied for a year at Columbia University and then transferred to Carnegie Mellon University, where she studied with Julius Baker and earned a Bachelor of Fine Arts degree in Music Performance with University Honors. While in Pittsburgh, she rehearsed and performed in the Pittsburgh Youth Symphony every Sunday for three years. She spoke very movingly of what it was like to play in Heinz Hall, have sectional rehearsals with Pittsburgh Symphony players, and even to use their music stands or a stray pencil left behind. The PYS created a sense of community during her college years and she still has good friends from those days. Shauna’s original plan was to obtain a master’s degree at Carnegie Mellon but after experiencing four years of performance-related injuries, she decided against it. Her first jobs were as a paralegal, and then as an artist and publicity manager with Herbert H. Breslin, Inc.  When the New York Youth Symphony position opened up in 2011, Shauna saw an opportunity for a more balanced personal life than she had in Chicago, with the possibility of spending greater time with her husband and two young children. She had warm recollections of spending six months in the NYYS Chamber Program while a student at Columbia University. Today the symphony offers tuition free participation in five programs (orchestra, chamber music, composition, conducting and jazz) to its players who are between the ages of 12 and 22. It has over 5000 alumni, five of whom are currently trustees. Each of the NYYS’s orchestra programs at Carnegie Hall and Queens College every season includes a world premiere of a work written by a composer participating in the symphony’s First Music Program. To this wonderful initiative, Shauna has added a program of hour-long workshops after select orchestra rehearsals on topics such as Careers in the Arts, Preparing for Auditions, and Alexander Technique which are open to participants in all of the NYYS programs, as well as their parents. She explained to me that in her view “the goal of the youth orchestra experience is to create musical citizens, not future conservatory students.” She wants the orchestra to offer them resources for making future decisions and to ensure that music will be part of their lives forever. It would seem that this goal should be 100% attainable with such a caring and inspired leader at the helm and the thrill of the NYSS’s program participants’ own experiences, performing in such august venues as Carnegie Hall and Jazz at Lincoln Center.

Composer Bill Holab, owner of Bill Holab Music, never envisioned running his own business. As an undergraduate at the University of Michigan, he pursued a double major in English Language and Literature and in Music Composition. He subsequently took classes at Juilliard and studied composition with David Diamond. At Juilliard, he saw an ad on the bulletin board for a part-time draftsperson with musical knowledge. He got the position and simultaneously continued to compose. His career path led him to various publishing houses where he learned about engraving, a skill which he wanted to have as a composer. By the time he started working at G. Schirmer as Senior Editor, he was growing increasingly frustrated with the constant need to promote himself as a composer in order to attract commissions and performances of his music. When he left Schirmer ten years later (where he had advanced to Director of Publications), he decided to devote all of his time to engraving and typesetting music books for publishers and composers. Two years later, he was approached by composer Osvaldo Golijov, who had left his publisher, to see if he would handle his rentals and sales. The answer was initially negative but Mr. Golijov twisted Holab’s arm. This marked the birth of Bill Holab Music. Fortunately for the new enterprise, Mr. Golijov’s career virtually exploded just at that time. Holab really took to the work and found it to be a nice complement to all the production work he was doing as an engraver. His efforts were noticed by other composers and before long his little company grew considerably larger than he had ever anticipated. He was surprised to discover that although he dreaded having to hustle his own music, he loved being a publishing agent for other composers. Today, he lists twenty-four composers on his website, to whom he offers an array of services, including engraving (now in the form of computer-based note setting that is expertly laid out, based on many years of experience).  He calls the individual composer pages on his website “passive promotion” as they are not the primary focus of his efforts, although they are undeniably important. He also gives generously of his time to participating in workshops for young composers.

What sets Bill Holab apart from some publishing companies, who provide some of the same services, is that he doesn’t assume any of the composer’s copyright ownership. He is happy to work alongside a manager or attorney and handle commissioning agreements and grand rights if one of them doesn’t. All of his services are offered with meticulous attention to detail and a strong desire to protect the composer’s rights in all situations. I contacted two of his clients – Michael Torke and Kevin Puts – both of whom had nothing but praise for their collaboration with him. Mr. Torke wrote: “I left a major international publishing company to work with Bill Holab in 2004. He harkens back to the age of 19th century publishing, like Jurgenson was to Tchaikovsky, offering tremendous personal service and loyalty.” Kevin Puts commented: “Bill manages everything in my catalog with absolute professionalism. He has proven a trusted advisor for things from the mundane (layout of scores and parts, practical issues of scoring) to the artistic. I value our relationship highly.” Bill told me that it is his own background as a composer (he still finds a little time to write a few new works) that he feels makes him empathetic to his clients’ needs and able to successfully represent them. He loves the turn that his life has taken and finds tremendous fulfillment in his work each and every day.

To ask a question, please write Ask Edna.

© Edna Landau 2013

Can You Plan to be Remarkable?

Thursday, May 2nd, 2013

By: Edna Landau

To ask a question, please write Ask Edna.

In the past few weeks, I was pleased to be invited twice to speak to students at the Juilliard School. My first visit was to performance psychologist Dr. Noa Kageyama’s Performance Enhancement class and the second was to Assistant Dean Dr. Barli Nugent’s Career Development Seminar. In both instances, I was extremely impressed by the creative approaches taken by the teachers in hopes of stimulating and inspiring their students to listen to their inner voice and to begin to identify concrete steps that they could take towards their personal goals. Dr. Kageyama had given an assignment to his class to read bestselling author and marketing expert Seth Godin’s book Purple Cow. The subtitle of the book is: “Transform Your Business by Being Remarkable”. (It is based on the premise that a purple cow in the middle of a herd of Holsteins would be truly remarkable and never go unnoticed.) Inspired by an actual visit to the class by Seth Godin, the students had been thinking about how to apply his advice about standing out by being remarkable in their young lives and very early careers. They were leery of embarking on projects motivated simply by a desire to be different or to stand out from the crowd, for fear that their efforts would not be genuine and their projects would appear “gimmicky”. Fortunately, I was able to share with them examples from my own experience in artist management, such as violinist Hilary Hahn’s pioneering efforts, while still a teenager, in getting to know and expand her audience through her great dedication to her online journal and to post-concert record and program signings that often kept her at the hall well over an hour following the actual concert. (Such signings were not the norm in those days.)There was one year during which she communicated regularly with a third-grade class in Skaneateles, New York, for whom she had performed a residency activity. They were doing a social studies project that involved asking everyone they knew to send them postcards. When a card would arrive, the students would learn about the city it came from. Hilary saw a way to help and ended up sending 23 postcards from 20 different cities that she played in during the remainder of that season. She was passionate about these activities and they contributed to her being viewed as a remarkable person, in addition to being an extraordinary artist. The students and I also discussed groundbreaking projects that have already been undertaken by fellow students while still at Juilliard, such as Music Feeds Us and Chamber Music by the Bay (featured in my earlier column about the ACHT studio at Juilliard), and even by a student of Dr. Kageyama’s in that very class, violist Kim Mai Nguyen. An avid believer in arts education, Kim Mai has visited Guatemala to teach and perform with the children of the El Sistema Orchestra there and participated in the Afghanistan Winter Music Academy in Kabul, working with students of the Afghanistan National Institute of Music. It quickly became apparent that there are many ways for not only businesses, but also individuals, to become “purple cows” and that some of the necessary ingredients are courage, ingenuity, determination, passion, good taste and perseverance – all perfectly attainable by young, highly gifted musicians with their whole lives ahead of them.

My preparation for Dr. Nugent’s class was based on the awareness that her students had recently been asked to compose a bio for themselves in the year 2053 and to identify five steps they were prepared to take at this time towards making it a reality. What a stunning idea! As I did the math and thought back to where I was forty years ago, I was fascinated to discover that 1973 was a major turning point in my career. I was completing my master’s degree in musicology at the City University of New York and also my fifth year of teaching at the High School of Music and Art. While I very much enjoyed teaching, I was beginning to think that I should change my professional focus and find a job that would bring me closer to performing artists. Could I have then written a bio predicting that during the next forty years I would discover the exciting and rewarding world of artist management and be privileged to become managing director of the world’s biggest international agency? Absolutely not! However, as I look back and reflect on how things developed, I see that that certain key decisions and approaches to my professional growth (some of them equivalent to the first steps Dr. Nugent coaxed her class to ponder) propelled me successfully to the next level. I think they may have some resonance with those who are just starting out in their careers:

1)      Fight to realize your passion. My first job in artist management was as Assistant to the Director of Young Concert Artists. They wanted a full-time person. I convinced them to let me work part-time so that I could be home a bit more with my one-year-old son.

2)      Learn everything you can wherever you are. I convinced the director, Susan Wadsworth, to let me attend the annual international auditions and the annual trade conference in New York, even though my job was purely clerical. This taught me about the industry as a whole and ignited my passion for booking concerts and helping artists develop their careers.

3)      When you’re ready for a change, take the plunge and associate with the best. Since there was no opportunity for me to book concerts at YCA, I joined forces with Charles Hamlen, who I met at a trade conference. He took me into his six-month-old management and with our mutual ideals and much hard work, we began to secure engagements for a roster of relatively unknown artists and to build a favorable reputation for ourselves as Hamlen/Landau Management.

4)      Don’t be afraid to ask for help. When you need to capitalize your business or embark on a new project, all you need is to believe completely in what you are trying to accomplish, think of everyone you know who might help, and put a compelling and accurate financial proposal together. People want to be part of a growing success story. These realizations kept Hamlen/Landau Management going during some very challenging financial times.

5)      Always keep an open mind. Charles Hamlen and I never really knew why the sports conglomerate IMG, whose clients in those days included Martina Navratilova and Arnold Palmer, would want to acquire a very small artist management firm with substantial debt and an insignificant profit margin. Thankfully, we never dwelt on that. We saw a chance to pay back all of our investors, grow our business, and to learn from experts in client management (albeit in sports) on an international scale. When Itzhak Perlman became our client in 1986, we knew we had made the right decision.

Charles and I never really knew where our initial adventures were leading us and we didn’t set out to be “purple cows”, but we did spend a lot of time thinking about how we could distinguish ourselves in a field of super agents and still remain faithful to our goals, standards and ethics. Even if the Juilliard students achieve only 25% of what they project in their 2053 bios, their teacher is inspiring them to be confident to dream in tune with who they are today, and that is the most important contribution she can make on the eve of their graduation and entry into the professional world.

To ask a question, please write Ask Edna.

© Edna Landau 2013

 

 

From Flower Pots to the Pulitzer Prize

Thursday, April 25th, 2013

By: Edna Landau

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Caroline Shaw is a typical 21st century musician, except that she just won the Pulitzer Prize in Music  – at 30 years of age, the youngest recipient ever of this prestigious award.  Her remarkable prizewinning a cappella piece, Partita for Eight Voices, was written for Roomful of Teeth, a vocal group with whom she has sung since its founding in 2009. Ms. Shaw is a multi-talented individual who seems to excel in everything she does. Despite her new accolade, she will undoubtedly continue to refer to herself as a musician, rather than a composer. She surrounds herself with friends and musicians who, like her, enjoy multiple musical pursuits. Over the past week, I had the pleasure and privilege of speaking with not only Ms. Shaw, but with Brad Wells, Director of Vocal Activities and Artist in Residence at Williams College in Massachusetts, and also the founder and conductor of Roomful of Teeth, as well as Judd Greenstein, co-director of New Amsterdam Records/New Amsterdam Presents, and a prolific composer. He has written three of the works on Roomful of Teeth’s debut album, which was released by New Amsterdam Records in October 2012. Greenstein and Wells have been friends for over a decade. They are thrilled about Ms. Shaw’s well-deserved recognition and feel that it is a cause for communal celebration for all who were involved.

Caroline Shaw has both a bachelor’s and master’s degree in violin from Rice University and Yale University, respectively. She supported herself for a number of years by accompanying dance classes and was inspired to write some of her earliest pieces for the dancers. She couldn’t project at that time how her professional life might progress and decided that it would be good to have a doctoral degree under her belt. Once she realized that she didn’t want yet another degree in violin, she decided to apply to, and eventually enter, the doctoral program in composition at Princeton University, where she is still a graduate student. Several years earlier, she learned of the formation of a new vocal group of classically trained singers which was dedicated to exploring and mastering techniques of singing from around the world and commissioning and performing works to showcase those newly acquired techniques. Brad Wells called it Roomful of Teeth because he liked the rhythm of it (identical to BANG on a CAN), the allusion to chamber music in the word “room”, and the fact that teeth are the hardest and longest lasting bones in our bodies, symbolizing permanence. He remembers Caroline Shaw’s audition for the group, as he was taken with the fact that she was not a “single-minded singer”, and that she was a most interesting and versatile musician. Due to a close association between Williams College and the Massachusetts Museum of Contemporary Art (Mass MoCA), he was able to arrange for a three-week summer residency for Roomful of Teeth, during which its singers, hailing from different geographical locations, could live on campus and delve into the exploration of the new vocal techniques, taught by international experts from around the world. Three composers were invited in the first year (2009) to share the experience and write for the group in “real time”, literally submitting parts of new works within a day of absorbing what they had heard. It was during that first summer residency that Ms. Shaw wrote “Passacaglia”, one of four movements of her Pulitzer prizewinning piece, inspired by Baroque dance. The other three movements were written over two subsequent summers. When she decided to submit the piece to the Pulitzer Prize committee herself (unlike most submissions which are made by a publisher or commissioner of a new work), it was partly because she didn’t want anyone to know. She told me that her main motivation was for the esteemed jury to become familiar with Roomful of Teeth, but she also felt very strongly about the piece and felt that a $50 application fee was reasonable enough. The outcome brings wonderful validation to the efforts of New Amsterdam Records, a label dedicated to promoting a wider awareness of adventurous new compositions, written and performed by highly-trained musicians of diverse musical backgrounds and genres. It must also be a great source of pride to the 238 donors who supported the Kickstarter campaign that helped fund the recording, contributing a total of $14,405, which exceeded the group’s goal. In addition to writing for the group and helping to produce the recording, Judd Greenstein has also invited Roomful of Teeth to perform twice at the Ecstatic Music Festival, of which he is curator and Artistic Director. He commented to me that the world of new music feeds on itself in a most complementary and mutually supportive way, since composers become very involved with the musicians they write for, and the social and musical interaction is their reward for the many hours of solitude that characterize their day to day life.  Caroline Shaw told me that she would never have reached this point in her young career had she not been active in a variety of disciplines. In a time when today’s young musicians are being widely encouraged to think about their particular passion and identify their own unique “brand”, perhaps we should also leave room for those who feel compelled to pursue multiple passions, because the rewards would seem to be great.

How does Ms. Shaw expect her life to change as a result of this prize? Not all that much. She will probably write more music (a work for Roomful of Teeth and A Far Cry is already in the pipeline), but she will also be happy to focus more on her work with the American Contemporary Music Ensemble (ACME), where she does most of her violin playing. She may not have much time to dedicate to her beloved, imperfectly pitched 50 cent flower pots, for which she has written some irresistible music (listen to “Boris Kerner” for cello and flower pots, performed by New Morse Code, and the more whimsical covers she wrote during the electrical failure brought about by Hurricane Sandy); however, she will have more time to discover new masterworks of art, literature and dance, which inform so much of her work. I personally would hope that she might set aside a little time to speak to today’s young generation of musicians (maybe only a few years younger than she) and personally share the advice she imparted to me for them: follow all of your interests, work hard, and be very kind to everyone. She might also suggest that they get out into the world as much as possible and share their joy of music making. Only two hours after speaking with me, Caroline Shaw was at the Strand Book Store, singing “I Want to Live Where You Live” from the new oratorio “Shelter” by David Lang, Julia Wolfe and Michael Gordon, along with fellow vocalists Martha Cluver and Mellissa Hughes, who together with her comprise Va Vocals. The group, which performs “in styles ranging from baroque to modern to pop”, has been described by radio station WQXR as “utterly unaffected and drop-dead stylish”. Perhaps she left there to play a late-night violin performance. I don’t know, but I wouldn’t be at all surprised.

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© Edna Landau 2013

New Year’s Resolutions

Thursday, January 3rd, 2013

By: Edna Landau

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The New Year presents us with a wonderful opportunity to take stock of our individual goals and priorities and address them with renewed vigor and dedication. For many of us, these may include some of the following:

  • creating a website or regularly updating an existing one
  • taking a new set of professional photographs
  • ordering business cards
  • launching a Kickstarter campaign for an important project
  • making a recording or demo CD
  • maintaining contact with supporters and updating them on recent and upcoming activities
  • launching a new concert series or exploring concert opportunities at existing venues
  • starting a blog
  • mapping out time to prepare for a competition or for key orchestral auditions
  • adding a newly commissioned work to our repertoire
  • exploring possibilities for study abroad
  • creating a monthly budget and adopting a system to adhere to it
  • making sure we are covered by health insurance
  • working with a coach on public speaking and presentation skills

For arts administrators, they may include summoning up the courage to explore new professional opportunities after many years in the same job. Those interested in teaching might add seeking out experienced, successful teachers for specific tips and information about how they got started, or applying to a recognized teaching artist program.

Here are some that I have come up with for myself:

  1. Try to go to at least one concert a month that offers music unfamiliar to me, preferably new music.
  2. Read current arts news on www.musicalamerica.com or www.artsjournal.com every day.
  3. Identify at least two new blogs that are relevant to my work and read them regularly.
  4. Overcome my insecurities about social media and use it more effectively. Consider joining the large chorus of tweeters.
  5. Update my contact list and website at least every three months.
  6. Create a list of a minimum of 20 new individual or institutional contacts who I should get to know.
  7. Dedicate at least one day a month to helping those less fortunate than I.
  8. Begin to explore the possibility of writing an inspirational book about my rich and rewarding career odyssey of nearly forty years in artist management.

I would love to hear from some of our readers with their own thoughts about how to make 2013 a particularly successful, meaningful and inspiring year.

A very happy 2013 to all!

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© Edna Landau 2013

A Studio of Entrepreneurs

Thursday, December 6th, 2012

By: Edna Landau

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I have often wondered whether violists are more entrepreneurial than other groups of musicians. I have written about Nadia Sirota and have had Jessica Meyer as a guest on this blog, to name just two whom I admire greatly. This idea was reinforced when I had occasion to meet Fitz Gary, a violist in Juilliard’s Master’s program, who together with a very entrepreneurial cellist (!), Avery Waite, mounted a concert last June called Music Feeds Us in their home town of Charlottesville, Virginia. Inspired by Music for Food Boston, founded by the esteemed violist Kim Kashkashian, they raised $6,483 and 482 pounds of food for the Blue Ridge Area Food Bank, which is equivalent to 26,333 meals. A Google search for further information about Fitz Gary led me to the website of The American Viola Society, and a most fascinating blog emanating from the Juilliard studio of Heidi Castleman, Misha Amory, Hsin-Yun Huang, and Steven Tenenbom, a.k.a the “ACHT” Viola Studio. (Robert Vernon, Principal Viola of the Cleveland Orchestra, also works with many of the students.) Hosted by the American Viola Society, it is called the AVS Pedagogy Blog, or From the Studio. Each day of the week, the studio’s students, teachers, teaching assistants, as well as alumni, post columns on the blog which break down into five categories: Outreach and Resources, Pedagogy, Repertoire and Interpretation, Technique, and The Cast. The Cast typically introduces students in the studio in an interview format, hence a column entitled Introducing Fitz Gary!, in which he reveals that when he was in fifth grade and had to choose an instrument, he chose the viola because the line to try it was the shortest.

Over coffee with Heidi Castleman, I learned that it was Edward Klorman, a violist and teaching assistant in the “ACHT” Studio and chair of the Music Theory and Analysis Department at Juilliard (who also sits on the board of the American Viola Society) who first told her of the Society’s desire to start a pedagogy blog. He conceived of it being a project of the “ACHT” Studio and the American Viola Society enthusiastically endorsed the idea. The studio signed on for the blog’s inaugural season. Prof. Castleman plays a central role in the project, along with the blog’s co-directors, Molly Carr and Gabriel Taubman. The beauty of this blog is that it gets students thinking and learning from one another and contains a wealth of information that should prove valuable to more than just violists. Jessica Chang’s wonderful article Starting Chamber Music by the Bay contains useful tips and inspirational ideas about music education that will undoubtedly help pave the way for like-minded musical entrepreneurs. I encourage everyone who can spare 5-10 minutes to read The Healing Power of Music: The Performer’s Gift, by Daniel Adams, and Hannah Ross’s Outreach in Tanzania, both of which touched me greatly. Clearly, this blog reflects the nature of the “ACHT” studio, which fosters the idea that students can be truly successful if they impact and relate to the world around them. Prof. Castleman surmises that violists, who play on an instrument that so often represents an “inner voice”, may particularly thrive on efforts to link to everything around them and share responsibility for the whole. Her holistic outlook for the students infuses the studio with optimism, the courage to pursue new initiatives, and a feeling of excitement about the endless possibilities for sharing their love of music with others.

Although there are other blogs with similar content, I believe that the “ACHT” studio blog is unique, in that all of the contributors are directly affiliated with the studio. It has an impressive number of readers from as far away as Singapore, Malaysia and New Zealand. I think it serves as an excellent model for other music studios and there is no doubt that all of the contributors have benefited greatly from sharing both music and life’s lessons and joys.

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© Edna Landau 2012

Soloist, Collaborator or Both?

Thursday, May 3rd, 2012

By: Edna Landau

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Dear Edna:

I am a pianist finishing my first of two years in a graduate program at an American conservatory. I received my undergraduate degree at the same conservatory. Over the years, I was fortunate to have been frequently sought out as a collaborative artist for recitals with singers and instrumentalists. While I have always greatly enjoyed filling this role, I still dream of the possibility of having a solo career. It is very helpful for me to have the income from this work but if I continue along this path, will I rule out that possibility altogether? –Brian W.

Dear Brian:

Since you have told me that you are often approached by your peers to collaborate with them, I assume that you excel in this area. Happily, these are times when most artists feel comfortable wearing a variety of musical hats and moving back and forth between solo appearances and collaborations, especially when opportunities present themselves to work with inspiring colleagues. Two days ago, I had the pleasure of listening to a wonderful young pianist, Michael Brown, perform a recital program with the captivating violinist, Elena Urioste. Within the previous three weeks, he had played two solo recitals in New York (with largely different programs). From what I heard and read, all three were beautifully prepared and imbued with equal enthusiasm. The truth is that you don’t need to categorize yourself and make an either/or choice, at least for now. Every career has elements of the unexpected. You may decide to play a recital with a singer and it could turn out that a manager attending the recital is so drawn to your playing that they make a point of finding out more about you. A variation of this happened early in my IMG Artists days when Charles Hamlen and I attended a recital given by one of our clients, soprano Lucy Shelton. The program featured this wonderfully versatile artist in a variety of repertoire, including Schubert’s “The Shepherd on the Rock”, with guest artist David Shifrin on clarinet. After just a few measures of his playing, we glanced at one another with total rapture and knew that we would soon be adding a clarinetist to our management roster, challenging as it was to take on a solo wind player. The important message here is that any time you set foot on stage in any capacity, it is an opportunity to be noticed.

I think it would be advisable for you to take advantage of your upcoming year at school to seek candid advice from your teacher, as well as others who know your playing, with regard to their assessment of your potential for a solo career. Keep in mind that it is difficult and time-consuming to secure solo engagements on your own or to attract the attention of a manager. As long as the collaborations are bringing in a steady income, I see no reason to give them up. If you like, you can keep your feet in both camps by entering a few competitions, if you feel prepared and motivated to do so (but I would advise against appearing as both collaborator and soloist in the same competition, even if you think it’s cool!). To get a balanced view, you might also want to consider enrolling in a collaborative piano program, such as the one offered by The Music Academy of the West. It might afford you a broader framework in which to establish your priorities, as well as opportunities to interact with a new group of performers and teachers who could lend additional perspective. Once you leave school, you might truly need to decide what your primary focus should be. Opportunities to collaborate with other musicians may be less frequent, unless you cultivate your connections and get the word out that this is a priority for you. If you are fortunate to perform with partners whose careers are on the rise, you may find great fulfillment in concerts in major cities where you might even attract positive critical attention. We are fortunate to have many superb collaborations captured on recordings, among them pianist Samuel Sanders with Itzhak Perlman and Martin Katz with Marilyn Horne. Both of these pianists gained great recognition through these partnerships and, undoubtedly, so much more.  In a wonderful YouTube video, Martin Katz relates how he grew as an artist through his association with Ms. Horne and how her standards became his standards. If he ever harbored aspirations of becoming a soloist, I doubt that he felt let down by his ultimate decision.

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© Edna Landau 2012

Is It Dangerous to Cross Over Too Soon?

Thursday, March 29th, 2012

By: Edna Landau

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Dear Edna:

I am a parent of a very serious pre-college classical instrumentalist who has professional aspirations. Recently, she was offered a possible opportunity to perform and record with a singer-songwriter friend who has just signed a contract with a major agency and whose eclectic work is garnering increasing attention. While my daughter is flattered and quite eager to engage with musicians working in a wide range of genres, she is concerned about accepting this opportunity when she is aware that she is not yet well known in the classical world. We know a number of artists who have “crossed over” into other genres but it was always after they had achieved substantial recognition. Do you think our concern is unfounded? We both agree that your perspective will be extremely valuable in making a decision. –DLP

Dear DLP:

Thank you for sending in such an interesting and thought-provoking question.  In thinking about it, I realized that my answer now is probably very different than it would have been ten years ago. We are living in a time when we are increasingly seeking ways to attract younger audiences to classical music. I believe that the younger audience is drawn in not only by the music but by the personality of the performer. Young people listen to many types of music and they may shy away from classical music if they feel they don’t understand it. If they happen to discover your daughter via a collaboration with a singer-songwriter and they like what they hear, it may be much more comfortable for them to explore what she sounds like playing a concerto with orchestra. The bottom line, as I see it, is the quality of any venture that an artist undertakes.  If your daughter’s friend is extremely talented and both writes and performs at a high level, I see no reason why she shouldn’t consider a collaboration with them.  My guess is that we are probably talking about one track on an album and a few performances, which are not likely to cause any confusion with regard to your daughter’s major musical focus.  I would also add that in my experience, there is an enormous amount that instrumentalists can gain from working with singers, and even dancers. Instrumentalists concentrate a lot on the notes that appear on a page. Singers do too, but by necessity, they also have to concentrate on breathing and phrasing.  Dancers are, of course, always in motion. I feel that if instrumentalists would take the time to sing or dance some of the passages they regularly play, the music would come alive in an even more meaningful way. There are also genres of music that involve substantial improvisation, which is a skill and an art that I find sorely missing from the curriculum of many conservatories.  I encourage your daughter to interact with musicians from other genres whenever possible, having fun along the way and learning from one another. I am sure that her primary area of concentration will continue to be the classical repertoire and developing her artistry to the highest level possible, but she will become a much more interesting artist and she might play a valuable role in attracting new audiences to the music she loves so much.

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© Edna Landau 2012