Posts Tagged ‘askedna’

Making a Name for Yourself

Thursday, July 14th, 2011

By Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I am a student at a music conservatory in the U.S. with a strong interest in chamber music. This coming year will be my last one at the conservatory. Several friends of mine and I formed a string quartet this past February and we would like to devote serious time to it this coming year, in hopes of maybe entering some competitions. We have yet to choose a name for our quartet. Do you have any advice for us?  —Alison

Dear Alison:

Thank you for submitting this question, which has given me an opportunity to do a little research that I found both fascinating and entertaining.  Hopefully, my explorations will fill your quartet’s minds with many great ideas.

Let’s start close to home (for me) with the Calidore Quartet, which formed at the Colburn Conservatory and a few months ago won the Grand Prize and Gold Medal in the Senior String Division at the Fischoff Competition. One of their violinists, Pasha Tseitlin, told me that he started out by going through a complete list of artists and poets on Wikipedia but any interesting name was already taken. When the group was exhausted from rejecting a massive number of ideas, their cellist, Estelle Choi, came up with Calidore, after reading a poem by that name by John Keats. The group admired the poem and particularly loved the idea that Cali could also be a reference to California,  where they are based, and d’or in French means of gold. (The choice of name seems to have been prescient in light of the recent competition.)

It seems that some groups arrive at a name for themselves rather easily and others agonize over it. If they studied or formed their ensemble in a location that lends itself to an ensemble name, that may provide a simple solution. Examples would be the Juilliard Quartet, the Tokyo String Quartet, the Shanghai Quartet, the Colorado Quartet, and the Borromeo Quartet, who played their first concerts together in northern Italy (lucky them!), where the Borromeo islands emerge from Lago Maggiore. The Jasper Quartet did some brainstorming about things they mutually enjoyed, which led them to the outdoors. Jasper National Park in Alberta, Canada, brought to mind extraordinarily beautiful vistas. The decision was clinched upon the realization that Jasper contained the first initial of the first names of all of the quartet members!

Sometimes an ensemble has chosen a particularly memorable landmark associated with the city in which they studied, such as the Parker String Quartet, who studied at New England Conservatory and named themselves after the famous Parker House Hotel in Boston. The Pacifica Quartet’s members all hail from the West Coast of the U. S. and explain that they take their name from “the awe-inspiring Pacific Ocean.”  The Amstel Saxophone Quartet met while touring with the Dutch National Youth Orchestra. According to their website, they chose to name themselves after Holland’s Amstel River (not after Amstel beer!) because “it is not only the historical birthplace of the city of Amsterdam, but also an ever-changing waterscape, reflecting the changes in life along its shores. It was an obvious choice for a quartet grounded in the traditions of chamber music but ready to meet new and ever-changing creative challenges.”

Another popular choice for ensemble names has been composers, writers and artists who proved a source of inspiration.  Among such groups are the Borodin Quartet, the Emerson String Quartet, and the Vermeer, Miró, Calder and Rossetti quartets. Often, the work of the artist or writer has particularly resonated with the ethos of the ensemble. The Escher String Quartet’s bio states that they chose to name themselves after the Dutch artist, M.C. Escher, because they “drew inspiration from the artist’s method of interplay between individual components working together as a whole.” Things become a little less obvious when it comes to groups such as the Afiara Quartet, the Chiara Quartet and Imani Winds. The Afiara takes its name from the Spanish fiar, meaning to trust, which they feel “is a basic element that is vital to the depth and joy of their musicmaking.” Chiara is an Italian word meaning clear, pure or light—all adjectives that typify the finest quartet playing. In the case of Imani Winds, their founder, flutist Valerie Coleman, had the name in mind even before the group was formed. Imani  in Swahili means faith. It characterizes the spirit in which Ms. Coleman set about forming the group and the strength of purpose that has guided them throughout the years. Mariam Adam, clarinetist of Imani Winds, told me that “even though people sometimes want to call us ‘Armani Winds’ (keep dreaming!), the fact that the name is slightly unorthodox seems to have been an advantage in reaffirming the group’s slightly off-the-beaten-path angle.”

When a group’s name does not bring to mind any obvious association, it can work to their advantage since they stand out from the pack and may thereby gain a slight marketing edge. Take, for example, the quartet Brooklyn Rider, who explain that “their name is inspired in part by the creators, interests and cross-disciplinary visions of the Blue Rider group, an artistic association comprised of artists and composers including Vassily Kandinsky, Arnold Schoenberg and Alexander Scriabin. The quartet also draws additional inspiration from the exploding array of cultures and artistic energy found in the borough of Brooklyn in New York City, a place the quartet calls home”. The JACK Quartet, who first played together as students at the Eastman School of Music, chose a name that is an acronym for the first letters of their first names. Their violist, John Richards, has said: “There is something so American about it. Four American guys named JACK.”  The name of another individualistic string quartet, ETHEL, was elucidated as follows by one of its violinists, Cornelius Dufallo: “ We call ourselves ETHEL because it’s just a name. When the group started, they wanted to have a name that didn’t put them in a box. They wanted to name it like you name a rock group.”

So, Alison, the totality of names from which to choose is unlimited and ranges from the artistic, to the philosophical, to the whimsical. (Fortunate is violinist Philippe Quint who was able to call his group the Quint Quintet!). In the end, I think it is important to choose a name that is meaningful to your group. It will enhance the quartet’s profile by giving you a story to tell and it might help to distinguish you from other ensembles. Having said that, the most memorable ensembles are the ones who distinguish themselves time and again through their superb playing. The much admired new music ensemble, eighth blackbird, is known for having derived their name from the Wallace Stevens poem “Thirteen Ways of Looking at a Blackbird” which had personal meaning for them, but their true originality and artistic identity have been defined through consistently impressive performances over many years.

If at any point in your quest for a name you still feel you need even more ideas than have been provided above, take a look at Alarm Will Sound’s Facebook post entitled

We Were This Close to Being Called Ear Chow, where you will find a fascinating and even hilarious list of 147 possibiities from which they chose their current name.

Good luck!

To ask a question, please write Ask Edna.

© Edna Landau 2011

Time Out for Time Management

Thursday, June 30th, 2011

By Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I have thoroughly enjoyed reading your blog. The wealth of information you have to offer is inspiring, encouraging and exciting.

While studying at USC, days, weeks and terms were structured around the immediate demands and deadlines of academic and musical requirements. Preparations for outside competitions and performances, trips home for family time, and summer music festivals filled out the time. As I worked within this structure, I also put a lot of effort into things like developing a contact list, learning how to use a website for publicity, creating programs that sell and teaching myself how to prepare a press packet. Mostly, though, my focus was on my product: making music. Now, out of school and without an agent, I’m faced with an overwhelming amount of logistical and technical tasks that devour my time and energy. I know I’m not as efficient as I could be. Taking time to post updates and keep in touch with my fans often means I don’t practice enough. Do you have any suggestions on how to manage the artistic vs. the logistical parts of one’s career without an agent? –Hunter Noack

Dear Hunter:

Thank you for your lovely comments on my blog. Your question is an excellent one and is probably shared by many more of our readers.

It seems to me that time management is a universal challenge, especially in these fast-paced times when it is easy to be engulfed by e-mails and an array of social media. Most people are up against some type of deadlines in their daily life but creative artists, who make their living in the public arena and who are expected to maintain the very high level of performance to which their public has become accustomed, find themselves subject to even greater pressure. From all I have read, and from my own experience, the answer seems to lie in breaking down masses of looming tasks into manageable bits and once they have been prioritized, employing rigorous self-discipline in monitoring one’s progress with dispatching them on a daily basis.

Apart from attending to one’s physical and mental health and family responsibilities, a musician’s first priority must be to lock in enough practice time. If you are a morning person and can start your day that way, you run less of a risk of being distracted by electronic messages that might quickly swallow up hours of your time. You will also benefit from a sense of accomplishment that will enhance your efficiency in tackling the remaining tasks of the day. Those tasks will have ideally been itemized by you in advance in whatever form of calendar system works best for you. Mark McCormack, the legendary chairman of my long time employer, IMG, had a lined yellow pad with his “To Do” list on his desk every time I met with him.  A surprising number of people I know, young and older (myself included), still prefer such a lined yellow pad or notebook. We are never “listless” and we enjoy the satisfaction that comes with crossing out items on the pad. We start each day reviewing our intended plan and at the end of each day, whatever didn’t get done goes on the next day’s list. Many of us also keep a separate list for longer-term goals which we review once or twice a week. Angela Myles Beeching, in her valuable book Beyond Talent which devotes a substantial section to time and financial management, writes about “backward planning” for larger projects. She suggests starting with the date of an upcoming event, such as a performance, and working backwards to establish “benchmark deadlines”. This entails breaking down the overall work that needs to be done into manageable pieces with their own deadlines. So, for example, you establish deadlines for memorizing the works, running the program through in advance, sending invitations to your contacts, etc. I use a Week-at-a-Glance calendar and find it helpful to assign my longer-term goals to specific days so that they pop up when that day rolls around and when I know they can no longer be postponed. A colleague of mine told me that she separates out such objectives by keeping memos with different titles in her Blackberry and updating and adding to them as needed. These types of systems help greatly to reduce stress and make the overall volume of tasks requiring attention seem less overwhelming.

In my opinion, the most important aspect of effective time management is maintaining control of each and every day. Just because someone sent you an e-mail or Facebook message doesn’t mean you have to answer them right away. Try to set aside a consistent time each day to attend to these communications or, if necessary, every other day. You can certainly glance quickly at your messages once or twice a day to make sure you aren’t missing something important but otherwise, don’t allow them to distract you. I find it helpful to mark as “unread” e-mail messages that I know require time and attention that I don’t currently have. I make sure to return to them within a day or two. It is also helpful to print or file attachments that you know you will find informative but that don’t need to be read immediately. They make for great airplane reading! Try to set aside a specific block of time each week for tasks such as website maintenance, Facebook postings (that aren’t time sensitive), updating your contact list, sending out event invitations and uploading videos on YouTube. Of course, we haven’t mentioned phone calls. (Does anyone make them any more?!). Phone calls that you might initiate in an attempt to secure new opportunities for yourself could be added to this weekly block of time, as long as it occurs during business hours. Responding to business-related calls initiated by others should obviously happen in as timely a fashion as possible. If you are unsuccessful in reaching someone, put reminders to try again on your daily “To Do” list.

Clearly, there is no single time management system that works for everyone. I encourage you to speak with your friends and fellow musicians to see what works for them. I also hope that our readers will write in with specific tips and approaches that they have found effective. We can all benefit from that as I have yet to meet a person who is overly well-organized!

To ask a question, please write Ask Edna.

© Edna Landau 2011